About Us

Martina is a social innovation partnerships builder who connects business & community to create Shared Value in new ways. She’s always been artistic but this is her accidental debut as a photographer.

☀️ “I’m optimistic because I know that solutions to social issues are out there, we just need to rally the energy and resources to bring them to bear!”

Rachel is a social innovation specialist with multi-disciplinary experiences in steering impactful projects within the non-profit, corporate and public sectors. She loves cooking up cultural and social experiments to stir up new imaginations for a more liveable and sustainable world.
☀️ "I’m optimistic because each of us harbours an abundance of energy within – when we begin to play, we begin to flow."

Rosann is the founder of Prism Creative, a purpose-driven branding agency. She’s excited to be part of the OPTicMiSM team, and is inspired by how HKers have turned challenge into opportunity throughout the pandemic.

☀️ “I’m optimistic because despite everything that’s happening in the world, communities still show kindness, generosity and support for one another.”

Jade believes that communicating with kindness is the heart of impactful marketing campaigns in a digital world. With this in mind, Jade founded her freelance brand Creative Kynde in 2021 to help purpose-driven businesses with conscious digital marketing and copywriting.
☀️ “I’m optimistic because hope is never lost. Sometimes, a new perspective and a sprinkle of creativity and kindness is all we need to feel hopeful again.”

With a mantra of “Marketing to Impact”, Samantha founded Slasher Co, a full-service digital marketing agency that primarily serves social and impact ventures.
☀️”Time and time again, HKers have shown creativity and tenacity despite what challenges come our way. As a proud HKer, I’m optimistic because I know that we have the ability to turn things around, and that all adversity will pass.”

Nikki believes in the important role businesses play in bringing about impactful change for a better future. Nikki is one of the co-founders of B Purpose Bureau, a consultancy that helps businesses become more impact focused.

☀️ "I'm optimistic because I believe our survival as a species depends on everyone helping everyone and history has shown how people rally together to offer each other support and resources, even in the harshest of times."

We're recruiting a few part-time volunteer roles on marketing, PR (media), event planning, project management, copywriting. And any other skills you might bring to the effort!